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Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!
Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

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CORONAVIRUS ANNOUNCEMENT

 

With immediate effect, all appointments have been cancelled until we receive further guidance from the NHS and Government.  All patients with appointments have been contacted and we will be in touch in due course to re-schedule these appointments.

We are continually monitoring the situation and will update patients accordingly.

Unfortunately we are unable to carry out any aerosol generating procedures.

If you have a severe dental emergency, please call us on 01252 666976 during normal opening hours and we will offer you a telephone triage appointment with a Dentist.  At the weekend you will need to call 111.
Thank you for your co-operation.
Fleet Dental Centre